Sports betting is one of the fastest-growing digital industries in East Africa, driven by mobile technology, widespread sports viewership, and the rising popularity of local and international leagues. In Kenya and Tanzania, millions of people engage with betting platforms daily, creating a unique, high-engagement audience for brands.
Suss Ads aims to help businesses and media owners reach these audiences with precision. Whether you’re promoting airtime, merchandise, content, or services, the sports betting ecosystem presents a powerful, largely untapped marketing opportunity.
Why the Sports Betting Audience Matters for Marketers
The typical sports bettor is mobile-first, digitally savvy, and highly responsive to real-time events. This makes the segment ideal for targeted digital campaigns.
Key advantages:
- High daily engagement - Millions of interactions across mobile apps during match periods.
- Real-time responsiveness - Bets and content are consumed in the moment. Ads that align with these moments perform significantly better.
- Data-rich audience profiles - Location, time of activity, preferred teams, and behaviors can be leveraged for smarter targeting.
How Suss Ads Supports Betting-Related Marketing
Suss Ads enables brands, agencies, and media owners to create impactful campaigns for sports-related audiences.
Services we offer:
- Influencer campaign management- Track performance and layouts with ease.
- Programmatic ad delivery via the Suss Dashboard- Target mobile users by interest, behavior, or geo-location.
- Radio and digital out-of-home (DOOH) integrations- Sync betting-related ads with live broadcasts and public screens for real-time relevance.
Whether you're a content creator, a betting platform, or a digital business, our tools are designed to help you scale your reach and performance.
Connecting with the Market in Tanzania
From 19th to 23rd May, the Suss Ads team will be in Tanzania to build strategic relationships and expand our network.
We are looking to connect with:
- Entrepreneurs and brand owners
- Publishers and radio station operators
- Digital marketers and ad agencies
- pDOOH screen owners and media platforms
If your business is involved in sports, betting, broadcasting, or advertising and is based in Tanzania, this is a great opportunity to explore partnerships and regional growth.
Get ready to meet us while we’re in Tanzania: Contact us
Sports betting is more than a digital pastime - it’s a dynamic, high-traffic ecosystem where brands can build meaningful engagement. At Suss Ads, we provide the tools, expertise, and partnerships to help you activate this audience responsibly and effectively.
If you're ready to connect with sports fans, bettors, and media consumers through innovative digital channels, we're ready to work with you.