Suss Ads is excited to announce that the company is now an Official Criteo Partner! The Suss Ads’ mission has always been clear; to elevate brands through impactful media & marketing solutions and this partnership is key to ensuring this is continuously effectively achieved. Interestingly, Criteo’s vision aligns with Suss Ads’ mission, and this is the foundation of this powerhouse partnership.

"This is a partnership of excellence that's founded and anchored on our aligned visions, missions and values with our common goal being to power advertisers and elevate brands through trusted & impactful advertising solutions." - Dennis Maina, Managing Partner- Suss Ads.

Why This Partnership Matters

As a trailblazer in the digital advertising space, this strategic collaboration marks a significant milestone in our business and is set to revolutionize digital advertising and deliver impactful marketing solutions to brands worldwide. By joining forces and integrating Criteo’s cutting-edge technology into Suss Ads inventory, we empower brands through:

1. Enhanced Reach in more than 63 countries

At the moment, clients can reach audiences in 63 global markets. Through our collaboration, advertisers will be able to connect with diverse audiences in more countries, set to be announced soon

2. More Additional Engaging Ad Formats

Attention is the new currency, even when it comes to programmatic advertising. One of the impactful ways of cutting through the clutter is through engaging ad formats. Through the collaboration, we are set to unveil innovative & disruptive ad formats, enhancing engagement and ultimately conversions

3. Personalized Advertising Powered by AI & Data-Driven Insights

Numbers don’t lie, as it’s always said. Through actionable data insights & analytics and AI-powered recommendations, optimization of consumer experiences and campaign performance will be seamless.

4. Granular Targeting

Whether you are an advertiser in the Retail, FMCG, iGaming, Finance or Governance sector, you will now be able to target with precision and accuracy through enhanced signals. More precisely than before, precisely target the right consumers at the right time and through the appropriate ad format.

What’s Next?

This partnership sets the stage for groundbreaking innovations in digital advertising. Suss Ads’ existing and potential clients will have access to a more sophisticated advertising tools that drive real impact in today’s digital landscape

Stay tuned for more updates as we roll out new innovations and technologies in collaboration with Criteo.