In a strategic move set to redefine Africa’s advertising landscape, global marketing and technology agency Suss Ads has partnered with Transmit, a leading Nigerian AdTech firm, to introduce cutting-edge marketing innovations to the continent. This collaboration brings together Suss Ads’ expertise in data-driven programmatic advertising and Transmit’s extensive radio advertising network, offering advertisers a seamless integration of digital and traditional media.

Bridging Traditional and Digital Advertising

The partnership was officially launched at a high-profile event in Lagos, Nigeria, at the Vault Social House. Industry leaders from Kenya and Nigeria gathered to witness this milestone, marking a new era in advertising across the region.

Suss Ads, which operates in over 63 global markets, is now expanding its footprint in Africa by leveraging Transmit’s local expertise. Through this collaboration, advertisers can now programmatically run radio and television ads alongside digital campaigns, allowing brands to engage audiences more effectively in Kenya and Nigeria.

“This partnership bridges the gap between traditional and digital advertising,” said Dennis Maina, Managing Partner at Suss Ads. “Our mission is to elevate brands through impactful marketing solutions, and this collaboration exemplifies our commitment to driving advertising innovation in Africa.”

Transmit’s CEO, Femisire Ajayi, echoed these sentiments, emphasizing the transformational impact of the partnership. “We are thrilled to join forces with Suss Ads to create unparalleled opportunities for advertisers in Nigeria and Kenya. Our shared vision is to provide brands with seamless, tech-enabled solutions that maximize reach, engagement, and efficiency,” Ajayi said.

Unlocking Africa’s Advertising Potential

The African advertising industry is undergoing rapid transformation, fueled by increasing digital adoption and a growing tech-savvy population. By integrating radio and television ads with programmatic digital advertising, the Suss Ads-Transmit partnership enables brands to maximize their media spend and connect with audiences in more meaningful ways.

“This is a win for Africa,” said Tunji Idowu, the visionary behind Transmit. “We are committed to using technology to tackle advertising challenges and provide innovative solutions that drive business growth and customer engagement.”

The collaboration also offers Kenyan advertisers a unique opportunity to leverage self-serve media technology, streamlining the ad placement process and enhancing campaign efficiency. With Suss Ads’ platform trusted by hundreds of global brands, the partnership is set to revolutionise how advertising is executed in African markets. 

The Future of Advertising in Africa

As brands seek more effective ways to connect with audiences, the integration of traditional and digital advertising will play a pivotal role in shaping the future of the industry. The Suss Ads-Transmit partnership signals a new chapter for advertising in Africa, creating an ecosystem where technology and media innovation drive impactful brand engagement.

With a shared commitment to advancing the AdTech industry in Africa, Suss Ads and Transmit are poised to lead the charge in transforming the region’s advertising capabilities. As businesses across Kenya, Nigeria, and beyond embrace this new wave of marketing innovation, the future of African advertising has never looked bri